CCS Insight, a research firm, predicted on December 4 that AR and VR equipment would be less than 8 million in 2018, down from 10 million in 2017. However, the company expects sales to grow to 14 million in 2019 and 52 million in 2022.
Ben Wood, director of research at CCS Insight, said: "We still believe that content is a key part of VR popularization. Although some game companies and adult content creators have adopted VR technology, the industry still needs more to convince consumers that VR devices are essential to them."
They point out that sales of mobile VR devices have fallen sharply, from nearly 8 million in 2017 to less than 3 million this year. Despite constant price cuts and promotions over the past year, sales have declined.
CCS Insight believes that the VR integration machine has great hope and will become a key driver for consumers and businesses to adopt VR in the next few years. They predict that demand will grow 16-fold between 2018 and 2022, with sales of VR machines reaching 29 million units.
However, CCS Insight believes that PSVR, HTC Vive and Oculus Rift will still play an important role. They forecast that sales of VR cable head show will reach 5 million units in 2019 and 18 million units in 2022. CCS Insight believes that Sony is currently the most successful cable head show manufacturer.
As for AR glasses, CCS Insight believes there are signs of growth. Ben Wood said: "We see more and more companies deploying dozens or even hundreds of AR glasses because they are beginning to see the obvious advantages of head-display technology in the workplace. But we still believe that it will take some time for the AR equipment market to achieve real growth. We expect global sales to exceed 1 million by 2021.