Original title: IDC report shows that the global VR/AR market grew 9.4% year-on-year in the third quarter.
A new report from IDC shows that the VR/AR market grew in the third quarter of 2018. According to IDC's Global Quarterly Enhancement and Virtual Reality Head Display Tracker report, the global VR/AR market grew by 9.4% year-on-year in the third quarter, with global VR Head Display shipments reaching 1.9 million units in the quarter.
With the release of Oculus Go and MIVR, sales of VR integrated machines increased by 428.6%, accounting for 20.6% of the VR market, and global shipments were close to 250,000 units. On the other hand, Samsung's Gear VR dropped by 58.6% due to a reduction in available discounts.
PSVR sold more than 1 million units in the VR market. Sony Interactive Entertainment (SIE) sold 463,000 PlayStation VRs this quarter, followed by Oculus Rift's 300,000 units and HTC Vive's 230,000 units. Oculus had a prominent VR sales in the third quarter, thanks to the integration of Oculus Rift and Oculus Go, which accounted for 25.9% of the total VR market.
Jitesh Ubrani, senior research analyst at IDC Mobile Device Trackers, said: & ldquo; the virtual reality market is finally starting to work. On the consumer side, the combination of lower prices and increased content is beginning to resonate with users. At the same time, business applications of a series of use cases are increasing, including training, design and presentation. ”
In AR Head Show, Lenovo has launched 23,000 Head Shows, which carry Star Wars Jedi content to attract players. Vuzix and Epson are also active in AR market, which is 1.1% higher than last year.
Tom Mainelli, vice president of IDC Equipment and Augmentation and Virtual Reality Project, said: & ldquo; VR market is entering a new stage of maturity, and the company is abandoning unrealistic expectations of explosive market growth and focusing on building more sustainable businesses. With regard to AR, hardware growth is still modest, but we see a lot of companies interested in this technology. We expect new hardware shipments in 2019 to drive greater deployment in the industry. ”
According to the editorial of 99VR Vision, although many people think that VR/AR's popularity has passed, it can be seen from this report that VR/AR has exerted considerable influence on the market. As the market matures, maybe next year we can see a huge change in the industry.