On March 29, the 2nd China Virtual Reality Innovation and Entrepreneurship Competition "Yida Cup" National Final was completed. After fierce competition, Auburn won the first prize in the competition in the future, Lanfeng in Shenzhen and Liangliang Vision in Beijing won the second prize, Shanghai Film Creation Information Technology, Lingyu Science and Technology, Beijing Ant Vision Technology won the third prize, Beijing Lingxi Lighting, Suzhou Meifang Yunke, Yingshang Science and Technology, Shenzhen Polydol New Technology, Wuxi Willes, Shenzhen Simeng Science and Technology won the first prize.
Since its launch on August 20, 2018, the competition has attracted 455 enterprises and teams to register, 217 of which have entered the Nanchang, Wuxi, Beijing and Shenzhen regional competitions, and 64 enterprises have entered the national finals.
Reporters learned that the competition entrants and teams from the bottom of virtual reality technology, hardware terminals, software applications and other aspects, virtual reality industry chain innovation ability has improved. The entries involved optical waveguide, modeling and imaging, tracking and orientation, tactile feedback and other underlying technologies, VR/AR glasses, 3D terminals, tracking devices, peripherals and other hardware products, VR editor, AR online production platform, Avatar interactive system and other software systems, which realized the integration of virtual reality and artificial intelligence, 5G, Internet of Things, cloud computing and other emerging technologies. Many entrants owned them. Dozens or even hundreds of patents. In the field of industrial application, the field covered by the participating projects has been expanded compared with previous years, involving more than a dozen industries, such as health care, industrial manufacturing, petrochemical industry, real estate construction, education and training, cultural tourism, advertising and retail, police security, urban management, game entertainment, film and television media, etc. Various industries have been deeply integrated with virtual reality technology, and the "VR+" strategy has achieved initial results.
First prize winner Auburn Futures is a company that generates three-dimensional models for real objects through "light field reproduction" technology and distributes them to VR/AR glasses, mobile phones, PC and other terminals. Based on the collection and restoration of light information in all directions, multi-angle shooting, reconstruction and rendering algorithm, the true color, texture and luster of object materials can be restored to the greatest extent, and the three-dimensional content of aggregated reality can be generated.
Auburn future CEO Lei Yu pointed out to China Electronic News that the demand for three-dimensional content from e-commerce and other platforms is very high. Compared with two-dimensional content, three-dimensional content has higher information density and accuracy, which can effectively improve the user's purchase rate, reduce the return rate and improve satisfaction.
"In the future, the improvement of computing power of intelligent terminals and 5G commercial transmission rate will greatly reduce the threshold of using optical field files and make it easier for terminals to access and use optical field information. At present, the experience of VR/AR still has various limitations, but any technology has a gradual process, whether at the peak or at the low ebb, there are enterprises to continue to promote technological progress, it is this progress that brings the experience of VR/AR to a new high, I still look forward to the application prospects of VR/AR. Lei Yu said.
With the maturity of hardware, transmission, rendering and content production technology, the quantitative standards of capital competitiveness of enterprises are becoming more diversified. On the one hand, we attach importance to the core competence of technology and creativity to build barriers to competition; on the other hand, we pay attention to the commercial landing and market competitiveness of participating projects. Many of the entrants in this contest already have the profitability at the level of million yuan, and some of them have reached the level of 10 million yuan in revenue. Key industry solutions also focus more on sub-areas, emphasizing differentiated competition and popularization.
Liu Yanzhou, the judges of the final contest and general manager of Guoxin Innovation Investment Management (Beijing) Co., Ltd., pointed out to China Electronic News that VR is a highly comprehensive industry, involving key technologies such as optics and brain science, integration with new technologies such as AI, and changes in B-end production mode and C-end consumer lifestyle. From the participation items of this competition, the overall level of VR has made rapid progress, and the application prospect is considerable.
"The competition has two levels of significance for the development of the industry: one is to speed up the cognitive process of VR/AR from all walks of life; the other is to provide the channels for start-ups to promote technology, products and solutions, strengthen their contacts with users, investors and local governments, and lay a good foundation for the market expansion of these enterprises." Liu Yanzhou said.
The competition also introduced the docking mechanism between large and small enterprises, and joined Baidu, Alibaba, Huawei and other enterprises to hold a number of project docking salons. Some of the participating enterprises have successfully signed contracts with project publishers to meet the requirements of project release on site of Shougang Hospital of Peking University, Beijing Yihualu Information Technology Co., Ltd. and Beijing Branch of Ping An Insurance of China, which has achieved the expected results of "big enterprises with small enterprises" and "competition with projects".
Up to now, the excellent enterprises and teams directly or indirectly benefited from the first China Virtual Reality Innovation and Entrepreneurship Competition have received nearly 120 million yuan of investment. The excellent enterprises and teams emerging in this competition will also have the opportunity to be recommended to the National Innovation Venture Capital Fund. Competition partners will provide financing guarantee and financial leasing services for winning enterprises. Prize-winning enterprises and teams will also give priority to the local VR industrial base, enjoy the supporting preferential policies given by local industry departments and entrepreneurship service institutions.
The National Final of the 2nd China Virtual Reality Innovation and Entrepreneurship Competition "Yida Cup" is directed by the Office of the Organizing Committee of the China Innovation and Entrepreneurship Competition. It is co-sponsored by the Shandong Industry and Information Department, Yantai Municipal People's Government, China Electronic Information Industry Development Research Institute and Virtual Reality Industry Alliance. It is also sponsored by the Yantai Economic and Technological Development Zone Management Committee, China Electronic Newspaper and National Science Innovation and Entrepreneurship Investment. Ltd., Shaanxi Modern Science and Technology Venture Foundation and Yantai Innovation Venture Capital Co., Ltd.
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