NewZoo is a market research institute that recently released research reports on AR and VR industries. According to the report, 28% of people have experienced VR in the past six months. According to the report, 28% of Americans surveyed have experienced VR in the past six months. Of these people, 73% use VR to play games. Of those who played games, 76% played more than once. The report also points out that 17% of the Americans surveyed have a VR device, and 24% of them are made by Samsung. PlayStation VR and Oculus accounted for 22% and 21% respectively. Fourteen percent of people don't know what brand of VR equipment they are wearing. Among the people surveyed, 30% of the people who play VR games every month are hosted, while mobile VR and PCVR account for 28% and 24% respectively.